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Ruth and John Worontschak - Founders

Ruth and John Worontschak - Founders

We have bold ambitions.

'Since launch, we have gone from strength to strength and Ginking is experiencing exponential growth. We are now distributed across 2 continents and have launched successfully with national retailers such as Marks & Spencer in the UK and Cost Plus World Markets in the USA. We are poised to capitalise on this growth and accelerate distribution and believe that bringing in investors is the right way to do this. Please do contact us if you wish to discuss any details or find out more. We would love to hear from you.'

Best,

John and the team. 

MARKET CONTEXT

Key Spirits facts:

  • Demand for Gin continues to explode, maintain top spot as the fastest growing off-trade spirits category with value growth of 25% in the UK.

  • Retailers are changing tactics and beginning to feature nice, craft and premium gin brands off shelf and part of the key in-store promotion and events.

Premiumisation and differentiation:

  • The main growth driver of the wine category is innovation as it struggles to recruit new young consumers. The launch of fruit-based wines added over £50 million in one year. Retailers enjoy the fact that the category is being stimulated and have allocated new bays to innovative products.

Sparkling Wine:

  • The UK sparkling wine market is showing healthy growth and is expected to continue growing. This will most likely be driven by younger generations who have a stronger interest in sparkling wine and feel it is more important to their lifestyle.

  • The sparkling wine category in China has been growing from a small base, as more affordable options for sparkling wine become available, 52% of sparkling wine drinkers are between the age of 18 and 34.

  • Sparkling wine in the US is the success story of the past decade in alcoholic beverages, vying with craft beer and cocktails for era-defining cultural importance. The younger drinkers, who will define the wine category over the next 30 years, have a very different perspective than their older peers. Sparkling wine now features in new occasions (brunch, outdoor, “aperitivo”), up-tempo informal social settings, as well as celebrations.

Our target market:

  • The target of the company is to sell and to engage all channels (including BTC) that target young to middle-aged professionals who are adventurous but discerning. Millenials form a core group of their target and Ginking address their core need states.

 

  • Quality: According to Nielson’s alcohol surveys, a large percentage of millennials reject mass-market alcohol beverages, helping to fuel the rising popularity of “handcrafted,” “artisanal,” “microbrewery,” “small batch” “single barrel” and “single malt” alcohol products. Over 40 percent of millennials equate price with quality, while only 27 percent of baby boomers do.

 

  • Variety: Ben Steinman, president of Beer Marketer’s Insights, “Famously, the millennials are fickle. They’re seeking variety, innovation and flavour.” Wine Spectator magazine concurs, writing that “It's not an exaggeration to say the millennial consumer has the most varied set of tastes of any wine drinker in history … young wine drinkers clamour for diversity in regions and styles more than ever.” As is the case with much of the millennial generation’s consumption and experience-seeking habits, they’re adventurous and like to try different things.

 

  • They don’t drink alone: While a millennial might drink alone, he or she is more apt to tell the whole world about it! According to the Wine Market Council, of millennials who drink wine over 50 percent talk about it on Facebook and more than a third do on YouTube, Twitter and Instagram which drives them to seek new and interesting products.

 

  • Ginking pursues innovation, originality and quality, which appeals to millennial tastes.

INVESTING IN GINKING

Ginking will be using the worlds leading investment platform to raise funds to grow distribution, enable product development and maximise rate of sale with targeted marketing.

Reason for crowdfunding:

  • International expansion

  • Range expansion

  • Production efficiencies

  • Marketing Investment

  • Trade Investment

2018: 5% shares issued  at a total value of £150 000.

What is Equity?

When you invest in equity you buy a percentage, or share, of a business in the hope that the value of that company will increase over time. In the event the business you have invested in goes on to ‘exit’ at a higher value than when you invested, you get a return on your investment and make a profit.

Returns

The main way in which you can make money from your investments is by selling your share in a business for more than you paid for it. If the business grows to a point where it floats on a stock market, is bought by a larger company, or the company management buy back equity from investors, you are likely to be able to sell your shares. Alternatively, some companies may begin to pay dividends. This can occur when a business is profitable, but does not expect to continue growing significantly.

Risks

As with any investment, there are risks associated with crowdfunding investments, particularly when investing in startups. Your capital is at risk.

Please complete the form below to let us know you may be interested or if you have any questions. All interested parties will be informed of our launch 2 weeks before going live.

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